Below depicts the process of designing a logo and brand identity for a client in the Sunshine Coast who is launching a wellness coaching service for the world of high level corporate.
The aim of the program is to coach individuals within the workplace how to manage chronic stress and improve their quality of life. Therefore the logo incorporates symbols of new beginnings and colours that emphasise a sense of calm.
RESEARCH
USER PERSONA
CONCEPT 1
VECTOR LOGO
MOCKUP
